ValyouX
•
Web3 Music Case Study
On the Record: The Future of Music and Fan Empowerment
Background
ValyouX is revolutionizing the music industry by creating the first decentralized artist development platform that transforms how artists grow and fans participate in their success. We're building a new ecosystem where artist development is powered by community support rather than traditional gatekeepers, enabling direct connection between artists, fans, and industry experts.
Our platform addresses the fundamental disconnect in today's music industry: while fans are eager to support emerging artists and industry experts are looking to discover new talent, there hasn't been a structured way to turn this support into sustainable artist growth.
My role
Product Manager / Designer (Contract)
Challenges
Revenue Generation & Fair Compensation
Artists receive minuscule payments from streaming platforms, often earning fractions of a cent per stream while intermediaries take significant cuts of the revenue.
Direct Fan Connection
Most current platforms create artificial barriers between artists and their fans, limiting meaningful interaction to social media comments or likes.
Music Discovery
The overwhelming volume of music released daily makes it extremely difficult for new artists to break through the noise and find their audience. Major platforms' algorithms tend to favor already-established artists.
Access to Industry Experts
Record labels maintain tight control over access to industry experts, creating an artificial scarcity that makes it nearly impossible for emerging artists to connect with established professionals who could help advance their careers.
Fan Experience • Artist Discovery
Design Principle
Great artists thrive when passionate fans meet industry expertise. The design revolves around creating a space where early believers and industry professionals can discover and nurture emerging talent together, turning potential into success stories.
Fan Experience • Personal & Artist Profile
Design Principle
We designed the user experience to transform passive listening into active investment by surfacing ownership metrics alongside streaming activity. Every interaction should bridge consumption and investment, letting fans naturally flow between enjoying music and building equity value. The interface prioritizes clarity around ownership stakes while maintaining familiar streaming patterns.
Fan Experience • Music Streaming & Collecting
Design Principle
We built a revolutionary streaming model that puts ownership at its core, seamlessly integrating NFT benefits with traditional streaming options. By designing clear pathways between ownership and streaming, we're enabling fans to fluidly transition between investment and consumption while ensuring artists receive substantial value from every interaction.
Fan Experience • Crowdfunding
Design Principle
We developed a fan-powered funding framework that replaces traditional gatekeepers with community investment. Our platform dynamically tracks equity distribution and project milestones, creating a transparent environment where artists can grow their careers alongside the fans who believe in them.
Fan Experience • Equity Trading
Design Principle
We crafted a trading experience that democratizes artist investment while protecting creative integrity. By designing intuitive market tools backed by transparent metrics, we're enabling supporters to participate in artist success without compromising artistic independence.
Artist Experience • Content Management
Design Principle
We crafted an intuitive command center that transforms complex artist data into clear, actionable insights. Through our dashboard-first approach, we prioritize immediate visibility of crucial metrics while maintaining easy depth-access to detailed features. The interface naturally guides artists through their journey, using subtle visual hierarchies and thoughtful organization to reduce cognitive load while keeping all essential tools within reach.
Artist Experience • New Releases
Design Principle
Our release system reimagines how artists share their music by making complex decisions feel natural and intuitive. We've created a dynamic configuration environment where artists can see the real-time impact of their choices, from mint styles to revenue sharing. Each decision point provides immediate visual feedback, allowing artists to understand the implications of their choices before they commit.
Artist Experience • Crowdfunding
Design Principle
We've designed our crowdfunding interface around the principle of transparent storytelling and goal achievement. Every project page is built to showcase progress and milestones with crystal clarity, putting funding status and equity distribution front and center.
Artist Experience • Proposals
Design Principle
Our proposal system bridges the gap between artists and industry expertise through a dynamic, dual-purpose interface. We've created an environment where creation and discovery coexist seamlessly, allowing artists to both craft detailed proposals and actively engage with responses. The design emphasizes clear status tracking and fluid communication, transforming the traditional RFP process into an interactive dialogue.
Professionals Experience • Connect
Design Principle
Our interface serves two distinct but interconnected journeys: artists seeking expertise and professionals exploring opportunities. The design maintains clarity for both user types while allowing seamless transitions between creating, discovering, and responding to proposals.
