Role
Timeline
Impact
Product Manager / Designer
8 months
Despite the project’s unfortunate halt, we achieved major milestones: validating demand with 15K waitlist sign-ups, partnering with Skepta’s team, and conducting over 30 in-depth research sessions. We mapped and prototyped end-to-end tokenomics such as pay-to-stream, equity crowdfunding, peer-to-peer trading, and revenue splits.
Project Overview
Project Overview
Project Overview
ValyouX was a prototype onchain platform built on Ethereum where artist development is powered by community support rather than traditional gatekeepers, enabling direct connection between artists, fans, and industry experts.
ValyouX was a prototype onchain platform built on Ethereum where artist development is powered by community support rather than traditional gatekeepers, enabling direct connection between artists, fans, and industry experts.
ValyouX was a prototype onchain platform built on Ethereum where artist development is powered by community support rather than traditional gatekeepers, enabling direct connection between artists, fans, and industry experts.
Problem Context
No Direct Monetization: Streaming platforms offer no built-in way for artists to share revenue or governance with fans.
Opaque Engagement Data: Artists lack transparent, real-time insights into who’s supporting—and why.
Low Fan Investment: Without economic stake, fans stay passive consumers instead of active stakeholders.
No Direct Monetization: Streaming platforms offer no built-in way for artists to share revenue or governance with fans.
Opaque Engagement Data: Artists lack transparent, real-time insights into who’s supporting—and why.
Low Fan Investment: Without economic stake, fans stay passive consumers instead of active stakeholders.
No Direct Monetization: Streaming platforms offer no built-in way for artists to share revenue or governance with fans.
Opaque Engagement Data: Artists lack transparent, real-time insights into who’s supporting—and why.
Low Fan Investment: Without economic stake, fans stay passive consumers instead of active stakeholders.
Product Overview #1 • Design System
I created a design system to ensure visual consistency, accessibility, and scalability across the ValyouX platform.
I created a design system to ensure visual consistency, accessibility, and scalability across the ValyouX platform.
I created a design system to ensure visual consistency, accessibility, and scalability across the ValyouX platform.
Core & Conditional Color Palettes
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Core & Conditional Color Palettes
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Color Palette
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Core & Conditional Color Palettes
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Typography & Text Styles
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Typography & Text Styles
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Typography
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Typography & Text Styles
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Buttons & UI Components
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Buttons & UI Components
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UI Components
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Buttons & UI Components
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Icon Library
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Icon Library
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Icon Library
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Icon Library
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Product Overview #2 • Discovery & Curation
Empowering fans to uncover and explore emerging talent through transparent, data-driven feeds.
Empowering fans to uncover and explore emerging talent through transparent, data-driven feeds.
Empowering fans to uncover and explore emerging talent through transparent, data-driven feeds.
Personalized Recommendations
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Personalized Recs
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Personalized Recs
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Personalized Recommendations
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Discovery Map
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Discovery Map
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Discovery Map
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Discovery Map
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Active Crowdfund Campaigns
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Active Crowdfund Campaigns
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Active Crowdfund
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Active Crowdfund Campaigns
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Product Overview #3 • Monetization & Payments
Seamless micro-payments and transparent fan investments that put artists first.
Seamless micro-payments and transparent fan investments that put artists first.
Seamless micro-payments and transparent fan investments that put artists first.
Pay-to-Stream Model
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Pay-to-Stream Model
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Pay-to-Stream Model
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Pay-to-Stream Model
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Crowdfunding Campaigns
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Crowdfunding Campaigns
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Crowdfund Campaigns
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Crowdfunding Campaigns
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Equity Marketplace
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Equity Marketplace
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Equity Marketplace
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Equity Marketplace
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Revenue Split
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Revenue Split
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Revenue Split
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Revenue Split
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Product Overview #4 • 'Connect' Marketplace
A decentralized storefront where artists post RFP-style proposals—anything from tour support to merch design—and community members or professionals can bid, offering services in exchange for equity tokens or up-front payments. This open market empowers artists to source production, collaboration, and operational help directly from supporters, while service providers showcase their skills and earn stake in the artist's brand.
A decentralized storefront where artists post RFP-style proposals—anything from tour support to merch design—and community members or professionals can bid, offering services in exchange for equity tokens or up-front payments. This open market empowers artists to source production, collaboration, and operational help directly from supporters, while service providers showcase their skills and earn stake in the artist's brand.
A decentralized storefront where artists post RFP-style proposals—anything from tour support to merch design—and community members or professionals can bid, offering services in exchange for equity tokens or up-front payments. This open market empowers artists to source production, collaboration, and operational help directly from supporters, while service providers showcase their skills and earn stake in the artist's brand.
Connect Marketplace Listing
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Connect Marketplace Listing
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Connect Marketplace Listing
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Connect Marketplace Listing
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Proposal Builder Flow
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Proposal Builder Flow
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Proposal Builder Flow
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Proposal Builder Flow
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Product Overview #5 • Analytics & Insights
Unlocking data-driven empowerment for both fans and artists through crystal-clear dashboards that unite consumption, investment, and performance at a glance.
Unlocking data-driven empowerment for both fans and artists through crystal-clear dashboards that unite consumption, investment, and performance at a glance.
Unlocking data-driven empowerment for both fans and artists through crystal-clear dashboards that unite consumption, investment, and performance at a glance.
Fan Analytics Experience
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Personalized Recs
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Fan Analytics
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Fan Analytics Experience
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Artist Command Center
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Artist Command Center
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Artist Command Center
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Artist Command Center
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Other Work
Other Work
Other Work