Links
•
E-Commerce Design
A Clubhouse of Perks Where We Putt Holders First
Background
In the rapid digital landscape, LinksDAO stood as a beacon for golfers and NFT holders, offering a plethora of unique perks from esteemed partners. Yet, their 'Benefits' page remained static, not doing justice to the vibrancy and exclusivity these benefits represented. For every Links member, the page was more than just a list—it was a gateway to a universe of privileges, waiting to be explored.
The task at hand was more than a simple redesign. It was about elevating the user experience, turning the 'Benefits' page into a dynamic and curated interface. This transformation aimed to boost discoverability and provide seamless access to a rich tapestry of benefits, ensuring that every Links member felt seen, valued, and catered to.
My role
UX Design Consultant (Contract)
Challenges
Despite offering valuable perks for members, the static design of the 'Benefits' page hinders dynamic engagement, making it challenging for users to discover, navigate, and fully utilize the range of benefits available to them.
Limited Engagement
Without interactive elements, users might not be incentivized to explore and engage with the benefits offered.
Poor Discoverability
All benefits are presented at face value, making it hard for users to find specific perks or navigate through categories.
Lack of Personalization
Static pages can't tailor content to individual user preferences or membership levels, leading to a one-size-fits-all presentation.
Inflexibility
Any updates or changes require manual intervention, making it challenging to keep the content current and relevant.
Product Overview • Links Benefits
Background
We built an adaptive benefits ecosystem that puts personalization first, delivering tailored recommendations across diverse perk categories. The mobile-optimized interface seamlessly adjusts to any screen size, ensuring members can easily explore and access their benefits wherever they are.
Product Overview • Links Rewards
Background
We designed an intuitive system where member actions seamlessly convert to reward points, opening access to exclusive perks. This creates natural motivation for engagement, as members see their participation transform into tangible benefits.
