HARSH DESAI
LinksDAO
E-Commerence Benefits and Rewards
HARSH DESAI
LinksDAO
E-Commerence Benefits and Rewards
Role
Timeline
Impact
Design Consultant (Contract)
2 months
Transformed the Benefits experience and launched its first rewards system that increased discoverability, engagement, and perceived value of LinksDAO membership.
Original Benefits page
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Original Benefits page
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Original Benefits page
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Original Benefits page
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Project Overview
Transforming a static perks page into a dynamic storefront and launching a rewards system to improve engagement, personalization, and perceived value for LinksDAO members.
Transforming a static perks page into a dynamic storefront and launching a rewards system to improve engagement, personalization, and perceived value for LinksDAO members.
Transforming a static perks page into a dynamic storefront and launching a rewards system to improve engagement, personalization, and perceived value for LinksDAO members.
Context
LinksDAO is a global golf community built on Ethereum where members access to exclusive perks, events, and golf experiences. But the experience of using those benefits fell short because the original Benefits page was static, hard to browse, and offered no incentives for ongoing engagement.
LinksDAO is a global golf community built on Ethereum where members access to exclusive perks, events, and golf experiences. But the experience of using those benefits fell short because the original Benefits page was static, hard to browse, and offered no incentives for ongoing engagement.
LinksDAO is a global golf community built on Ethereum where members access to exclusive perks, events, and golf experiences. But the experience of using those benefits fell short because the original Benefits page was static, hard to browse, and offered no incentives for ongoing engagement.
Product Overview #1 • Links Benefits
We designed a personalized benefits ecosystem that offers tailored recommendations across a wide range of perks, along with a mobile-optimized interface that adapts to any screen size for easy access on the go.
We designed a personalized benefits ecosystem that offers tailored recommendations across a wide range of perks, along with a mobile-optimized interface that adapts to any screen size for easy access on the go.
We designed a personalized benefits ecosystem that offers tailored recommendations across a wide range of perks, along with a mobile-optimized interface that adapts to any screen size for easy access on the go.
Content Hierarchy
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Content Hierarchy
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Content Hierarchy
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Content Hierarchy
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Modular Discovery
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Modular Discovery
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Modular Discovery
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Modular Discovery
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Category Exploration
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Category Exploration
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Category Exploration
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Category Exploration
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Brand Page
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Brand Page
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Brand Page
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Brand Page
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Product Page
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Product Page
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Product Page
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Product Page
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Member Benefits
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Member Benefits
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Member Benefits
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Member Benefits
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Designed for Mobile
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Designed for Mobile
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Designed for Mobile
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Designed for Mobile
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Product Overview #2 • Links Rewards
We created a reward system where member participation naturally translates into redeemable points. By connecting engagement to tangible benefits, we foster motivation and long-term loyalty.
We created a reward system where member participation naturally translates into redeemable points. By connecting engagement to tangible benefits, we foster motivation and long-term loyalty.
We created a reward system where member participation naturally translates into redeemable points. By connecting engagement to tangible benefits, we foster motivation and long-term loyalty.
Unified Rewards System
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Unified Rewards System
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Unified Rewards System
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Unified Rewards System
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Reward Visibility
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Reward Visibility
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Reward Visibility
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Reward Visibility
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Redemption Framework
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Redemption Framework
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Redemption Framework
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Redemption Framework
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Ready to Redeem
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Ready to Redeem
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Ready to Redeem
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Ready to Redeem
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Other Work
Other Work
Other Work
Other Work